A well researched and timely guide for india enthusiasts who wish to contribute to nation- building.

- Amish Tripathi

For india to grow, it Must embrace a new culture ; this book is a profound contribution

- Prof Edumund Phelps

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The Book

Middle of Diamond India proposes a revolutionary idea - that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle.

The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India's revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India.

Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance.

The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.


Shashank Mani is the founder of the Jagriti Yatra and the Jagriti Enterprise Centre - Purvanchal (JECP). The Jagriti Yatra is an annual fifteen-day train journey, the world's largest entrepreneurial one, to the four corners of India in the company of 500 young leaders. The JECP focuses on enterprise led development in Eastern UP.

With a B. Tech from IIT Delhi, and an MBA from IMD Lausanne Shashank has worked in both corporate and government sectors as a strategist and visionary, serving on the $5 Trillion committee of the commerce ministry. A ghumakkad at heart and a public man of action by temperament, he has circled India fifteen times on the Jagriti Yatra, energizing 7,500 leaders in the process.

A doting father, a proud husband, a friend and guide to the people of Deoria, Shashank lives and works in his ancestral village Barpar in Eastern Uttar Pradesh. He is developing his region through Udyamita, a definition of enterprise aimed at invigorating local economy and society.


Experience The First Chapter

Other Books


India: A Journey Through A Healing Civilization".

Shashank Mani, an IIT alumnus, organized a train journey across India. The purpose - to get a sense of how the country had changed in the past fifty years of independence, and what needed to be accomplished in the future.

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Bharat Ek
Swarnim Yatra.

सन 1997 में भारत के स्वतंत्रता की 50वीं वर्षगाँठ के उपलक्ष्य पर इस पुस्तक के लेखक श्री शशांक मणि ने “आजाद भारत स्वर्णिम रेल यात्रा का आयोजन किया । इस यात्रा में 200 से अधिक युवाओं ने 18 बोगी की विशेष ट्रेन में 7000 कि.मी. की यात्रा पूरे भारत में की

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